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Sales and Marketing: The New Dream Team

We live in the age of the customer, and while B2C companies and brands figured this out a while ago, B2B companies have also recognized that customer experience and a customer-centered everything approach to doing business—wins. But B2B marketing is still evolving.   In 2016, Forrester conducted a survey of...

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An Evolution of… Doodles?

[video width="1000" height="1000" mp4=""][/video] Some listen. Some take notes. Some, well, doodle.   Meet Geoff. New to our team. A master in video and content. And already a contributor to our "Common Book."   Ok, so at this point, you may have a lot of questions. Who is this Geoff?...

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Respect Other People’s Opinions

Let’s face it: There are some clients you adore and some clients you, well, adore a little less. But as is the case in most aspects of life, sometimes you just have to understand that other people see things differently from you. Dale Carnegie, the iconic...

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Don’t Use Old Doors to Open New Doors

It’s never a bad time to ask yourself basic questions about your business — and your life. Here are two questions you should always keep in mind, because the answers can have an impact on your professional and personal success. Those questions are: What do I want? What...

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Don’t wait for inspiration

Do you think inspiration’s just for artists? Think again. And then, go get inspired! Inspiration, as defined by the Oxford Dictionary, is: “The process of being mentally stimulated to do or feel something, especially to do something creative.” If inspiration is another way of defining innovation,...

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