We live in the age of the customer, and while B2C companies and brands figured this out a while ago, B2B companies have also recognized that customer experience and a customer-centered everything approach to doing business—wins. But B2B marketing is still evolving. In 2016, Forrester conducted a survey of...
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We have found ourselves, lately, having a lot of conversations with clients around the pros and cons of Search (organic, PPC, etc) and the pros and cons of paid social media (ie: Facebook Ads). And, of course, the pros and cons of pairing the two....
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There is no question that the power behind an effective team is strong and positive collaboration, respect and leadership. The notion of positive psychology has gotten more traction over the last decade or so. No question that positive leadership can bring out the best in people...
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[video width="1000" height="1000" mp4="http://gillmarketinggroup.com/wp-content/uploads/2016/05/MeetingNotes2.mp4"][/video] Some listen. Some take notes. Some, well, doodle. Meet Geoff. New to our team. A master in video and content. And already a contributor to our "Common Book." Ok, so at this point, you may have a lot of questions. Who is this Geoff?...
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I hesitated for a moment as I hit send for an invite to a two-day GMG team “retreat.” Regardless of workload, it never seems like an easy feat to get the entire team sequestered for almost two days. But here’s the truth: IT’S NECESSARY. Not...
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Let’s face it: There are some clients you adore and some clients you, well, adore a little less. But as is the case in most aspects of life, sometimes you just have to understand that other people see things differently from you. Dale Carnegie, the iconic...
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We’ve all heard businesses claim to “go the extra mile,” when in reality very few businesses really do. But it’s not that they necessarily mean to come up short. Why does this happen, and how can you ensure your business IS actually going that extra mile? Well,...
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It’s never a bad time to ask yourself basic questions about your business — and your life. Here are two questions you should always keep in mind, because the answers can have an impact on your professional and personal success. Those questions are: What do I want? What...
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Do you think inspiration’s just for artists? Think again. And then, go get inspired! Inspiration, as defined by the Oxford Dictionary, is: “The process of being mentally stimulated to do or feel something, especially to do something creative.” If inspiration is another way of defining innovation,...
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