Begin MailChimp Signup Form

Stay up-to-date on the latest news from Gill Marketing Group

* indicates required
 

Our Work

Here are a few samples of targeted marketing, advertising, design, and PR pieces

TOWNSEND INSURANCE

Brand Identity

Analyze
Parent company Townsend Energy has 80 years of brand equity. The challenge: Take that brand equity and trust and move it into a completely different vertical.

TOWNSEND INSURANCE

Brand Identity

Modify
Utilized the comfort of “trusted guidance” iconography that speaks to the geographic and cultural history of the areas served. The lighthouse became the perfect beacon to guide this brand into the marketplace.

TOWNSEND INSURANCE

Brand Identity

Grow
By creating a logo that mirrors the parent energy company, and builds off the established equity, trust and confidence, we were able to launch the Townsend name into a new industry, without losing the connectivity. The result is a true “A-ha!” moment between the two brands.

  • townsend
  • townsend
  • townsend

TOWNSEND ENERGY

Acquisition Strategy

Analyze
Our goal was to roll different, recently acquired, small player home energy providers into the Townsend Energy family, capitalizing on brand equity in markets where it exists, and establishing it in markets where it does not.

TOWNSEND ENERGY

Acquisition Strategy

Modify
By focusing on the deep roots of the Townsend name within the New England communities it serves, we crafted the strategy and messaging, reflective of the brand’s history, thus creating a true Masterbrand that is big enough to absorb new companies and new customers within new geographic locations.

TOWNSEND ENERGY

Acquisition Strategy

Grow
Townsend Energy has now rolled five new companies under their Masterbrand umbrella, and branched out of their native Massachusetts to grow their business into New Hampshire.

  • townsend
  • townsend
  • townsend

ANGUS ENERGY

Rebrand of all Divisions - Masterbrand Strategy

Analyze
Already industry leaders across multiple verticals, the challenge was to make the Angus brand synonymous with business success, from energy to finance.

ANGUS ENERGY

Rebrand of all Divisions - Masterbrand Strategy

Modify
We took the visually disconnected brands and created a color theme and consistent logo treatments across all divisions, resulting in the connective tissue necessary for a Masterbrand, while still allowing each division to stand alone within their industry.

ANGUS ENERGY

New Product Launch

Grow
The initial success of the Masterbrand roll out teed up Angus to capitalize on the company’s 25th anniversary. Updated logos and branding called out the company’s longevity, heritage, and history of expertise and experience.

  • townsend
  • townsend
  • townsend

Brite

New Product Launch

Analyze
The task was to elevate the brand to a technological leader within the fuel delivery and service industry, by showcasing their unique software that offers unparalleled analytics to grow your business.

Brite

New Product Launch

Modify
By creating a sleek, easy-to-navigate website, we positioned BRITE as a cutting edge leader in the analytics market.

Brite

New Product Launch

Grow
Website envisioned, we understood that the true value proposition for potential consumers is within the software itself. So, we set out to highlight the tool’s capabilities by means of an engaging, consumer friendly video that takes a complex and robust product, and turns it into a visually compelling tutorial, underscoring why business owners within the industry simply can’t live without this technology. The resulting video is not only the main focal point of the website, but also a star at trade shows, and an invaluable sales tool.

  • townsend
  • townsend
  • townsend

GAULT STONE

Print Campaign

Analyze
Deliver a visually compelling campaign with an emotional tie-in, to elevate the brand to “family partner.”

GAULT STONE

Print Campaign

Modify
We took the focus from simple craftsmanship, which isn’t ownable, to the emotional benefits derived working with a brand that wants to make your house into your home.

GAULT STONE

Print Campaign

Grow
The result was a warm and beautiful campaign that left consumers feeling inspired about what is possible.

  • townsend
  • townsend
  • townsend

MIRABITO NATURAL GAS

Marketing Automation Strategy

Analyze
Our challenge was to take this natural gas provider’s lead generation into the 21st Century by making their email marketing efforts work harder, faster, and more efficiently, and to eliminate the costly and less productive practice of cold calling.

MIRABITO NATURAL GAS

Marketing Automation Strategy

Modify
For phase one of our efforts, we linked the email blasts to direct mail efforts, effectively delivering a one-two punch for potential customers.

MIRABITO NATURAL GAS

Marketing Automation Strategy

Grow
The depth of communications ramped up in phase two of our efforts. We brought the company mantra of the “personal touch” to life with a fully activated marketing automation campaign. Through targeted efforts, warm messaging, and deeper dive into consumers’ digital behaviors, we took our efforts from the one-two punch, to a multi-layered, highly personalized campaign that converted potential customers into brand loyalists.

  • townsend
  • townsend
  • townsend

FRED'S ENERGY

Rebrand

Analyze
We wanted to retain this brand’s equity as a local neighbor and partner, while simultaneously catapulting the brand – and its digital footprint – into the 21st Century, maximizing market share.

FRED'S ENERGY

Rebrand

Modify
To fend off the larger, multi-state competition in the area, we simply underscored what has always set the brand apart – their truly local focus. By highlighting this local equity, the brand could combat the encroaching corporate competitors. This is how the tagline “You’ve got a Friend in Fred” was born.

FRED'S ENERGY

Rebrand

Grow
CallFreds.com took the brand’s status as a trusted resource and put a sleek, digital footprint to it, taking the brand way beyond its humble heating and plumbing beginnings, and giving it the SEO and SEM boost it needed to grow.

  • townsend
  • townsend
  • townsend

NICE CAR

Search Engine Marketing Strategy - Spanish Language Market

Analyze
We needed to ensure that this automobile seller and financing operation is able to beat the competition in reaching its large Spanish-speaking demographic at all possible touchpoints.

NICE CAR

SEM Strategy for the Spanish Language Market: Spanish PPC/ Brochure/ Website

Modify
Despite the digital nature of the 21st century, personalized direct marketing efforts continue to prove effective. We took this thinking and put a bilingual spin on it, from start to finish. We took our efforts well beyond simply translating copy, targeting Spanish speaking recipients within our target financial demographic.

NICE CAR

SEM Strategy for the Spanish Language Market: Spanish PPC/ Brochure/ Website

Grow
Our direct mail efforts needed a digital home to drive to, which is why we created a brand new, bilingual responsive website, allowing customers to search the vast inventory based on their financial criteria.

  • townsend
  • townsend
  • townsend

NORTHFIELD FUEL

Digital Magazine

Analyze
Move the needle on the brand from simply a necessary service to a valuable content provider with compelling digital communications regularly spaced throughout the year.

NORTHFIELD FUEL

Digital Magazine

Modify
The focus for this exurban brand, servicing bedroom communities outside of Manhattan, is on environmental awareness, which can seem like a tall order for a home heating oil service. By utilizing the digital magazine, the company is able to draw attention to their cutting edge environmental efforts in ways that provide value – not background noise – to their customers, complete with an environmentally responsible format.

NORTHFIELD FUEL

Digital Magazine

Grow
The mobile component to this e-campaign allowed the brand to create a new touchpoint with their consumers, creating a two-way dialogue between customer and brand, right at the customers’ fingertips.

  • townsend
  • townsend
  • townsend